Job ID: 15090803
Job Information
Title Sr Director Marketing
Travel 25%
Description
  • Own the entire Oncology franchise – develop and implement the brand strategy and launch plan for two products at different lifecycle stages
    • Own the brand plan in Marketing and Sales. 
    • Development and delivery of brand positioning, messaging, and creative to optimize clinical differentiation
    • Development and delivery of pricing and contracting strategies to optimize competitive positioning
    • Own the forecasts and market research to support strategic choices
  • P&L ownership
  • Budget ownership
  • Agency management – Work with the agency to develop and deliver all of the tactical elements of the promotional mix (i.e. field, congresses, ad boards, etc.)
  • Point for internal working relationships
    • Partners with Medical Affairs on “medical marketing” initiatives including KOL engagement, publications, medical congresses, advisory boards, speaker programs, LCM strategies, guideline strategies, etc.
    • Partners with Market Access to optimize the value proposition of products
    • Works closely with sales training to develop and implement field readiness plans (onboarding plans, training modules, launch meeting, etc.)
    • Works collaboratively with cross-functional partners (medical, legal, regulatory, corporate communications, etc.) to develop promotional materials and to obtain required approvals
    • Works closely with Sales Operations and Market Planning to ensure necessary metrics/KPIs are in place to monitor performance
    • Partners with Manufacturing and Finance to ensure accurate supply planning and inventory management
    • Participates in commercial evaluation of business development opportunities
Qualifications
  • Bachelors degree (advanced degree preferred)
  • At least 10 years of experience in the pharmaceutical/health care industry
  • At least 7 years of brand management in the pharmaceutical/health care industry
  • Oncology experience is required
  • Buy and Bill is required 
  • A record of leading successful product launches
  • Proven ability to manage a Multi-Million dollar budget with several deliverables (mange and handle trade offs to get the best mix and result from the budget)
  • Ideal would have early planning experience
Job Type Full-Time
Category Marketing
Posted 09/08/2015
Minimum Experience 3 Year
Minimum Experience 3 Year
Location