Associate Director / Director, Marketing
Job Information
Qualifications
Location
Title
Associate Director / Director, Marketing
Travel
25%
Description
- Develops and delivers the promotional strategy and tactics for an existing product Prepare for a new product launch
- Own/lead the continued evolution and development of brand positioning, messaging, and creative to optimize clinical differentiation
- Develop promotional programs, budgets and strategies
- Budget ownership
- Co-lead the annual brand planning process for the franchise
- Work with sales training to develop and implement field readiness plans (onboarding plans, training modules, launch meeting, etc.)
- Gain medical, legal, regulatory approval for promotional materials
- Work with Sales Operations and Market Planning to ensure necessary metrics/KPIs are in place to monitor performance
- Agency management – Work with the agency to develop and deliver all of the tactical elements of the promotional mix (i.e. field, congresses, ad boards, etc.)
- Bachelors degree (advanced degree preferred)
- At least 7 years of experience in the pharmaceutical/health care industry
- At least 3 years of brand management in the pharmaceutical/health care industry
- Oncology experience is required
- Buy and Bill is required
- A record of leading successful product launches
- Proven ability to manage a Multi-Million dollar budget with several deliverables (mange and handle trade offs to get the best mix and result from the budget)
- Ideal would have early planning experience
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