Job ID: 109875
Job Information
Title Associate Director / Director, Marketing
Travel 25%
Description
  • Develops and delivers the promotional strategy and tactics for an existing product Prepare for a new product launch
    • Own/lead the continued evolution and development of brand positioning, messaging, and creative to optimize clinical differentiation
    • Develop promotional programs, budgets and strategies
  • Budget ownership
  • Co-lead the annual brand planning process for the franchise
  • Work with sales training to develop and implement field readiness plans (onboarding plans, training modules, launch meeting, etc.)
  • Gain medical, legal, regulatory approval for promotional materials
  • Work with Sales Operations and Market Planning to ensure necessary metrics/KPIs are in place to monitor performance
  • Agency management – Work with the agency to develop and deliver all of the tactical elements of the promotional mix (i.e. field, congresses, ad boards, etc.)
Qualifications
  • Bachelors degree (advanced degree preferred)
  • At least 7 years of experience in the pharmaceutical/health care industry
  • At least 3 years of brand management in the pharmaceutical/health care industry
  • Oncology experience is required
  • Buy and Bill is required 
  • A record of leading successful product launches
  • Proven ability to manage a Multi-Million dollar budget with several deliverables (mange and handle trade offs to get the best mix and result from the budget)
  • Ideal would have early planning experience
Job Type Full-Time
Category Marketing
Posted 11/29/2016
Minimum Experience 3 Year
Minimum Experience 3 Year
Location